Health Care Advocate and Reporter Will Develop Public and Medical Education and Awareness Program
FREDERICK, MD. July 17, 2013 — BioElectronics Corporation (OTC Pink: BIEL), the maker of advanced consumer pain management medical devices, today announced that it has engaged Dr. Christine Dumas as public affairs spokesperson and patient advocate.
“We’ve engaged the well-known health care advocate, Dr. Christine Dumas, to develop programs to increase awareness of BioElectronics drug-free treatments for pain,” said Andrew Whelan, President of BioElectronics. “There is a dire need for drug-free treatments for pain, but American consumers have been conditioned to turn to pill bottles that too often bring addiction and side effects. The program Dr. Dumas is developing will present alternative solutions to consumers and promote the benefits of drug-free pain management.”
Christine Dumas is an experienced lifestyle, consumer health and fitness reporter and author. Since 1996, Christine has covered lifestyle, consumer affairs, health and wellness issues and her stories have appeared on NBC’s Today and Today: Weekend Edition, Weekend Live on Fox, as well as being featured on both Oprah and The View.
Previously Dr. Dumas was national spokesperson for Kellogg’s Healthy Beginnings Campaign as well as the national lifestyle expert for Kellogg’s Special K Challenge campaign. She also served as a national keynote speaker for the “Speaking of Women’s Health Campaign.” She helped design the American Medical Association’s (AMA) Women’s Health Campaign and was a senior faculty member for the AMA’s Health Broadcasters Conference.
“Dr. Dumas’ extensive experience reaching the target demographic of women aged 25-55 matches the BioElectronics marketing objectives since studies have shown that women make 75% of the healthcare purchasing decision,” Whelan said.
About BioElectronics Corporation
BioElectronics Corporation is a leader in biophysics and the maker of an industry leading family of disposable, drug-free, anti-inflammatory devices: ActiPatch® Therapy, over-the-counter treatment for back pain and other musculoskeletal complaints; RecoveryRx™ Devices for chronic and post-operative wound care; HealFast® Therapy (www.healfasttherapy.com) and the Allay™ Menstrual Pain Therapy. More info: http://www.bielcorp.com.