Management Team

Andrew J. Whelan – Founder

Mr. Whelan was the founder of the Company and had served as the President from April 2000 – October 2019. He was a seasoned business executive with a strong financial, consulting and management background.  From 1993 to April 2000, Mr. Whelan served as the President of P.A. Whelan & Company, Inc., a consulting firm owned by Mr. Whelan and his wife that specialized in the healthcare industry.   Mr. Whelan was also a founder of Drug Counters, Inc., a chain of managed care retail pharmacies, where he served as President and Chief Executive Officer from 1992 until 1993. Drug Counters was sold to Diagnostek, Inc. in 1994.  From 1984 until 1992, Mr. Whelan served as Chairman of the Board of Directors and President of Physicians’ Pharmaceutical Services, Inc., a public company of which he was a founder.  Physicians Pharmaceutical Services was a charter member of the Maryland Chapter of “Inc.’s Fastest Growing Companies in America.”  Mr. Whelan received his B.S. in accounting from St. Peter’s College.

Kelly Whelan – President/CEO

Kelly Whelan has a degree in Business Management from the University of Maryland, University College and earned a certified public accountant’s license in 2001.  Ms. Whelan has spent the last 14 years as an independent consultant providing accounting, marketing and general business services. Prior to this she served as the Controller of Belfort Furniture, a northern Virginia based retailer that had sales of approximately 40 million dollars annually, during her tenure. Ms. Whelan has also held various positions in accounting in the construction industry.

Keith Nalepka – VP of Sales and Marketing

Mr. Nalepka has over 15 years of experience in the retail sales industry, both with large multi-million dollar brands and startups. Keith has negotiated over 500 million dollars in retail acceptance which included CVS, RA, Target and GNC. He also worked to develop international distribution in Europe and the Middle East. Keith has a thorough understanding of all aspects of business including sales, marketing and retails distribution. He is a graduate of the University of Maryland and spent several years with the Texas Rangers playing professional baseball. Keith also completed a Harvard Executive Management certificate program and was a Johns Hopkins Carey Business School Innovate Scholar winner selected by the National Science Foundation.

Sree N. Koneru, Ph. D – VP of Product Development

Dr. Koneru obtained his Ph.D. in Biomedical Engineering from Binghamton University, NY. His dissertation work involved researching and documenting the physiological responses of human subjects, when stimulated using pulsed radiofrequency fields. This led to the development of advanced electroceutical devices that are capable of providing deep-tissue heat and non-invasively modulating afferent nerve activity. He leads new product development at BioElectronics, with an emphasis on prototype development and validation of efficacy through pilot clinical studies. Dr. Koneru’s primary interest lies in tapping into the potential of non-invasive electroceutical technologies to treat/prevent the onset chronic degenerative diseases.

John M. Martinez – VP of Engineering

Mr. Martinez has served as Senior Engineer of the Company since April 2002.  Mr. Martinez holds a Bachelors of Applied Science degree in Electronics Engineering Technology from ITT Technical Institute where he graduated with highest honors, and has worked exclusively in the electronics-engineering field for over ten years.  His dedication and experience in multiple fields of engineering, including electronic, electromechanical, computer and communication systems, represent the foundation of his engineering talents.  Mr. Martinez was the co-founder of MW Engineering, Inc., where he served as Senior Engineering Director from 1999 until April 2002.  As Senior Engineering Director, Mr. Martinez was in charge of all of MW Engineering’s hardware, firmware and software development.

Iqra Anwar-Deen – Marketing Manager

Ms. Anwar-Deen has been in the Marketing industry since 2011 prior to which she received her BS Business Management with a concentration in Marketing from Bridgewater College, and recently graduated from UMUC with her MBA. She started her career working with a FoodPRO Corp, a food distribution company for 4 years working at the Marketing Specialist. Some of her core responsibilities included budgeting, graphic design, social media management, sales training, website development and management, event management, and vendor management.