BioElectronics Investor Updates
Thursday, September 11, 2014
UK Boots PR & Marketing Update
We are currently conducting joint marketing activities with the UK Fibromyalgia group (www.ukfibromyalgia.com) including a full page print ad in their magazine, social media advertisement on their page and group on Facebook and ActiPatch was mentioned in their newsletter to their members.
To help raise awareness and donations for Fibromyalgia research during the UK Fibromyalgia Awareness Week (September 6-14), ActiPatch will be donating £0.05 for each share our posts gets on our Facebook page to UK Fibromyalgia for support groups. Click here to see the post
UK Print Advertising
ActiPatch will have upcoming full page ads and advertorials to help create awareness and drive consumers to purchase a sample (www.tryactipatch.co.uk) with the following publications:
- Talkback Magazine (BackCare Charity publication)
- Boots Health & Beauty Magazine
- Saga UK Magazine
- Arthritis Digest
ActiPatch Social Media
The “Try It and Tell Us” social media program in the United Kingdom that has attracted thousands of followers. The Facebook-based program offers U.K. and Irish consumers free trial devices, delivering a week of therapy, and then surveys them about their experience including self-reported pain personal experience. To date, we have over 8,000 UK and Ireland consumers who have sampled the device.
ActiPatch is sponsoring this year’s BackCare Awareness Week
ActiPatch will be a proud sponsor of this year’s BackCare Awareness Week on October 6-12, 2014. Every year the BackCare Charity in the United Kingdom runs a campaign to put the spot light on prevention of back and neck pain. They spread the word on ‘good posture’ and ‘stress free’ living for a healthy back. This year their focus is on office workers. About 7.6 million working days in the UK were lost due to work-related back pain and other musculoskeletal disorders from 2010 to 2011 according to an NHS study. The campaign is therefore geared towards prevention and promotion of better back health in the office.
Recent PR Coverage
- Best (Circ 280,010), who has included ActiPatch on a ‘Health News’ page. 2nd September 2014
- Daily Record (Circ: 213, 895), a daily national newspaper in Scotland has included ActiPatch in a ‘Fight back starts here’ feature. 21st August, 2014
- Your Wellness Magazine (Circ: 90,000), a glossy health magazine has included an expert comment in a ‘Q&A’ column. September issue, 2014
ActiPatch Testimonial Videos
We’ve compiled testimonial videos from our “Try It and Tell Us” Facebook Social Media Program in the United Kingdom and Ireland.
Please visit https://www.youtube.com/channel/UCaUgOlcDcG3Rie0FlVE9bGw to view the videos.
Maryland Export Grant Awarded
BIEL was recently awarded the ExportMD Award from the Maryland Department of Business and Economic Development’s International Investment and Trade Office. The ExportMD Award will assist BIEL with international sales and marketing initiatives. The ExportMD Program is designed for Maryland’s small and mid-sized companies to help offset some of the costs of marketing internationally.
Visit us at the U.S. Pavilion – Hall 16, Booth #: C18 (Maryland Booth) during the MEDICA Tradeshow in Dusseldorf, Germany on November 12-15, 2014.
MEDICA (www.medica.de) is the center of attraction for all those involved in the health care industry. More than 135,000 visitors from well over 100 countries are expected to obtain information on all the current and future trends in in-patient and out-patient care at this annual event. With the largest product display in the industry, MEDICA is the hub of the medical trade.
For complete details, please visit http://www.bielcorp.com/medica-tradeshow-2014/
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Next Company Update: Thursday, October 2, 2014
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