Leading UK Retailer, Superdrug to market and sell ActiPatch® Pain Therapy

FREDERICK, MD. November 9, 2015 — BioElectronics Corporation (OTC Pink: BIEL), the maker of advanced consumer pain management medical devices, today announced that it has received an initial order for its ActiPatch® Musculoskeletal Pain Relief products from Superdrug pharmacies. Superdrug is a subsidiary of the A.S. Watson Group, the world’s largest international health and beauty retailer with 12,000 stores. Superdrug will promote BioElectronics’ 7-Day Trial Device, Try & Tell Marketing Campaign online and stock ActiPatch in 186 stores in mid-November.

“Superdrug will promote BioElectronics 7-Day Trial Device, to create product demand on their web site,” said Ben Fichter, Marketing Director, BioElectronics Corporation. “We are looking forward to collaborating with this innovative retailer to extend our successful marketing program into the retail environment.”

Fichter explained that Superdrug will offer the 7-Day trial version of ActiPatch Therapy for about $5 US to attract new chronic pain customers. “Based on prior results, using this marketing program, we expect the majority of consumers who buy the trial unit to later buy more than 2 full price units,” Fichter said. “The customer survey aspect of the program will help BioElectronics and Superdrugs marketing staff better understand the chronic pain management needs of consumers.” To date, the program has had exceptional consumer acceptance and in the reduction of pain and improvements in the quality of life.

About Superdrug Pharmacy
Superdrug (www.superdrug.com) is the United Kingdom’s second-largest beauty and health retailer currently operating more than 800 stores in England, Scotland, Wales, Northern Ireland and the Republic of Ireland with 200 in-store pharmacies.

A.S.Watson Limited is one of the oldest and best-known trading names in Asia. Founded in 1828, the A.S. Watson Group (ASW) is a retail and manufacturing business with operations in 24 markets worldwide and is a wholly-owned subsidiary of Hong Kong-based conglomerate C.K. Hutchison Holdings. Worldwide A.S. Watson operates more than 12,000 retail stores and duty-free airport shops selling health and beauty products, luxury perfumes, cosmetics, electronics, gourmet foods and fine wine.

Contact: Superdrug press office at ZPR on 0207 896 3404 or email superdrug@z-pr.com

About BioElectronics Corporation
BioElectronics Corporation is the maker of a leading family of affordable, disposable, drug-free, anti-inflammatory medical devices. The product brands include: ActiPatch® Therapy, over-the-counter treatment for back pain and other musculoskeletal complaints; RecoveryRx® Devices for chronic and post-operative wound care; the Allay® Menstrual Pain Therapy and HealFast® Therapy for veterinary applications. Please visit www.bielcorp.com for more information.

Paul Knopick, 940.262.3584

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